Master BB in Bella Magazine!

Master BB got his 5 minutes of fame this week, in Bella magazine. He was chosen to represent the “Lose the Label” campaign which aims to encourage people to use ‘person first’ language – ie ‘Master BB has Down’s Syndrome’ instead of Master BB being ‘a Down’s Syndrome boy’. Define the child first as a child or by their name, and then if you need to say any more, then mention whatever you need to, afterwards. So Tom has autism or James is deaf, in the same way that you would say Emma is grumpy.

Michelle Clark who is behind the ‘Lose the Label’ campaign set up a beautiful page on Facebook here,
We are very proud that Master BB has been able to do his small part towards changing attitudes.